Step 1: Collect your data/content, and choose your desired template.
Your first step is to collect the data/content you’ll be using to populate your infographic, and choose an infographic template appropriate for representing that data. The important thing is to choose a template that specifically works for the type of data set/content you want to present. As you saw pictured above, you can download our 15 infographic templates in PowerPoint and choose whichever template you’d like. Some of your template options here include a timeline, flowchart, side-by-side comparison, and a data-driven infographic.
You can either collect third-party data or use your own original data. If you use third-party data, just be sure you properly cite your sources — just like in any other good piece of content.
To keep your infographic uncluttered by a ton of different source URLs, a great way to cite your sources is to include a simple URL at the bottom of your infographic that links to a page on your site listing the individual stats used in your infographic, and their sources — such as the blog post you’re using to publish your infographic. That way, your infographic looks clean and professional, yet people will still be able to access the sources no matter where the infographic gets shared or embedded. It may also even drive visitors back to your site.
For the sake of time (remember, our mission is to create an infographic in under an hour), for my infographic, I’m going to choose a compilation of social media stats, charts, and graphs we’ve already collected from our 2015 Social Media Benchmarks Report, and I’m going to pick the “Cold Hard Numbers” infographic from our collection of infographic templates, which is appropriate for my data set since it conveys statistics using charts and graphs. This template is pictured below:
Step 2: Customize your infographic.
Obviously, this is the most time-consuming part — but it’s also the most fun! Simply come up with a catchy title, plug in your data/content, and adjust your font sizes and formatting. Feel free to switch up the graphics, too, so they’re relevant to the data you’re citing. You can use the simple graphs and charts provided by PowerPoint to create things like the bar graph or the pie chart. (Note: Download our free infographic templates for a cheat sheet for using PowerPoint’s various features and tools.)
To customize the look of the infographic even more, you might add or change up the colors or font styles.
Finally, I included a link to my source (which can be found here), as well as the HubSpot logo so people know who created the infographic if it gets shared in social media or embedded on other websites — which is definitely something you want, since one of the main benefits of infographics is their shareability.
That’s it! This whole thing took me under an hour to put together — much shorter than it would’ve taken me if I’d started from scratch (not to mention more professional looking … and cheaper than hiring a designer). Here it is:
Share this Image On Your Site
Step 3: Add an embed code and “Pin It” button, and publish it!
The only thing left to do is to publish and promote your awesome new infographic. As I mentioned earlier, we recommend using your blog to publish it (including your list of sources), including a “Pin It” button for visitors to easily share your infographic on Pinterest, and create and add an embed code for visitors to share it on their own websites and blogs, as we did above.